Copenhagen, April 19, 2017

Hi guys,

Some really busy weeks have passed since we met; I apologize for my tardiness.

Anyway, I had a great day in Copenhagen! Below you will find the lecture slides in pdf format as well as a motley but useful collection of links .

Feel free to get in touch if you’re preparing a talk or have questions about your communication strategy. Good luck with your studies, research, networking and communication!

O.

olle@bergman.com
se.linkedin.com/in/ollebergman/en
@torbern

Your conclusions

My slides

Copenhagen_2017-04-19

A beta version of a new online document

A recent piece by yours truly

LinkedIn

Rhetoric

Useful stuff

Books on scientific peer-to-peer communication

Crastina

I currently put a lot of effort in Crastina—a networking platform for the exchange of knowledge, skills, experience and opinion regarding scientific communication and science dissemination. The primary target group is early career scientists, but here you can find stuff which is useful for everybody with an interest for communication. (The name comes from Scientia Crastina, Latin for ‘The Science of Tomorrow’)

There are several ways to engage in the Crastina network activities – please get in touch if you’re interested.

Sun going down over Kattegat. Viken, north of Helsingborg, on May 6.

Stockholm 18 april 2017

Tack för en trevlig eftermiddag i Stockholm! Thanks for a great morning in Stockholm!

Below, you’ll find the the slides from our workshop together with some useful links.

Good luck with your communication and don’t hesitate to get in touch if you have reflections or questions.

Olle B.
olle@bergman.com
070-888 55 41

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The question business angels and venture capitalists ask themselves!

My slides

kth_17_april_2017

Writing

Rhetoric

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The spring hesitates. Vilsta forest, april 2017.

 

 

Lamenting the wordiness of learned people (Crastina Column, April 2017)

Being the project leader for Crastina, I introduced  the theme of April & May – ”short & punchy” – with this column. Its main message can be summarised by paraphrasing Coleridge: “Text, text, everywhere, Nor any message to get.” 

Exhibit A: The Decalogue, or Ten Commandments, hugely impacted the world since the 7th century BC.

And yet it was printed (according to tradition) on just two stone slabs.

Exhibit B: The article Molecular Structure of Nucleic Acids: A Structure for Deoxyribose Nucleic Acid by Francis Crick and James D. Watson hugely impacted the world since 25 April 1953.

And yet it filled just one page of the scientific journal Nature.

Exhibit C: The online document The Manifesto for Agile Software Development hugely impacted the world since February 2001.

And yet, it has fewer words than the text that you are currently reading.

These three texts are the result of extended observation, analysis and thinking. But they all manage to convey ideas concisely. To make these ideas easy to grasp, the creators removed any material that could obscure the reader’s view.

We can learn three things from this:

  • Time spent by the sender, is time saved by the receiver.
  • Superfluous information hides core content.
  • Concise writers have to be brave: to make a point is to take a stand!

Unfortunately, many professionals are moving in the opposite direction, helped by electronic writing tools. As the pace of modern life increases, so does wordiness. Brevity and clarity take time; lengthiness and murkiness is a sign of haste. Every ten minutes a writer saves, the reader loses.

Here are a few ways to avoid wordiness:

  • Make sure you know your subject. If you don’t, read more.
  • Before you start typing, define a first version of your main ideas. Maybe with a pencil and a notebook?
  • There are always things you can remove from your text. Kill your darlings.

Shakespeare once wrote that “Brevity is the soul of wit”. I agree.

And I am done here – full stop.

Presenting yourself, your work and your science – a communication toolbox for your PhD career

olle_bergmanA preparation guide for the PCAP Workshop on February 8, 2018

Hello! I’m your workshop leader Olle Bergman, and here are some notes which will help you get the most out of our day together.

Please note that this is more of an intellectual than a practical preparation – I will start my lecture from page 1 of the story, and there will be time to develop the pitches and LI pages further during the workshop. However, I strongly recommend you to take some time to go through the material and write a first draft; I can assure you that the result will be very useful for you!

Part 1: The elevator pitch — the art of convincing the world in 60 seconds

Wikipedia: “An elevator pitch, elevator speech or elevator statement is a short summary used to quickly and simply define a process, product, service, organization, or event and its value proposition.”screen-shot-2016-11-15-at-10-18-54

In our context, the elevator pitch should be a brief summary of your research or work and its value, presented in a way that is not only short and precise but also interesting! No matter if you’re an early career scientist, a young entrepreneur or a junior policymaker: an effective elevator pitch can make things happen faster in your professional life.

Here’s the process:

  • Pick the right content
  • Shape some convincing messages
  • Choose the right wording
  • Make your pitch punchy and memorable
  • Practice.

We will explore this process together. But we will also talk about communication in general and some of my favourite topics, e.g. PowerPoint design and rhetoric.

Laying the groundwork for the elevator pitch

To prepare a personal elevator pitch, you can proceed in many different ways. Feel free to find your own style and format, as long as it’s not longer than 60 seconds. I invite you to be bold and original—you’re in a safe environment, and now is the time to experiment and try out stuff.

Below is a protocol you can follow. It is based upon a suggestion from Carmine Gallo’s book The Presentation Secrets of Steve Jobs. (Yes, the video is very American in its style – some would say cheesy – but the main messages are just classical rhetoric in new drag.)

Step 1
Jot down replies to the following questions. Be spontaneous and don’t think too much about the end result.

  1. What do you do as a scientist?
  2. What problem(s) do you solve?
  3. How is your research different?
  4. Why should I care?

Step 2
Perform a word count. Now your task is to reduce the amount of text to 90–100 words, including spaces. As you will soon discover, this step is the tough one. But you will come out at the other end with something really useful. (And during the workshop, your colleagues will help you make it even better!)

A very interesting blog post about the average speaking rate

Step 3
Now, try out your elevator pitch by reading it out loud. Does it sound OK? Use your stopwatch and time it.

Examples from the Web

“Do you know that 32 million Americans are taking statins for their high cholesterol? While statins have been shown to improve the heart function by reducing blood cholesterol levels, one of the major side effects associated with long-term use of statin is the development of muscle pain.

My research focuses separating the cellular pathways leading to the beneficial effects and muscle toxicity mediated by statins in order to identify new drug molecule(s) that only activate the pathway good for the heart. Using various cell-based assays, we have identified a drug combination that mimics the good effects of statins but are devoid of the muscle toxicity associated with their used.”

The Postdoc Way

“Using advanced cheminformatics and computational drug design methods, I try to find compounds that can help us understand the function of a group of proteins called orphan G protein-coupled receptors (oGPCRs).

If you walk into any pharmacy, there is always around 30% chance you will order a drug targeting one of the already known GPCRs. However, we know little about the orphan GPCRs except for the fact that they are present in our body in e.g. the brain, the liver, and the heart, but not much knowledge about what endogenously potentiates their action!

Understanding this fascinating puzzle, will help us better comprehend our own physiology and potentially also cure related diseases such as Alzheimer’s, cancer and depression.”

Mohamed A. Shehata

“I am a Penn neuroscience graduate student. I studied predictive time series analysis as an undergrad at Yale and have a general interest in functional connectivity. With Geoff Aguirre, I am testing in fMRI data if blindness alters resting brain connectivity between visual and language regions.” 

Geoffrey Aguirre Lab

Part 2: LinkedIn–getting a decent page

The compulsory part of the preparations here is simple: just make sure you have registered a LinkedIn account.

But if you’re eager to get going, here’s a checklist for your first work with the LI profile

Step 1. Get a professionally looking photo.
This means it should be taken by someone who understands what a shallow
depth of field is, and who uses a portrait lens costing at least € 300. No funny FB photos or blurry snapshots, please.

Step 2. Write a headline.
Use the 120 characters wisely to describe who you are to your desired target
group.

Step 3. Write a summary
Make this brief and very focused; my suggestion is to use less than 400
characters. Of course, your elevator pitch will be a great starting point here!

4A. Go crazy and fill your page with lots of interesting stuff about
you. (Recommended if you want to use your LI profile to show how great you are.)
OR
4B. Compile carefully selected material to create a professional
persona (Recommended if you’re looking for a new job or position in a certain field.)
What you present on your LinkedIn page should be based on your personal
communication strategy. Some people want to appear as renaissance persons,
others want to appear as very goal-oriented.

5. Start asking trusted friends and colleagues to write Recommendations.

Part 3: Please send me a question

Jot down a question that has to do with science, communication and career and send them to me at olle@bergman.com. I will try to address as many questions as I can during the workshop!

Looking forward to seeing you in Copenhagen soon!

Olle B.

+46 70 888 55 41

olle@bergman.com
http://crastina.org/
https://se.linkedin.com/in/ollebergman

Life Science Safari

I’m sitting in my hideout shelter at the back of the venue, watching the savannah of Life Science before me, brimming with – well, life!

All the species are there: the ego-minded professors with graying hair, the self-reliant Big Pharma suits, the energetic entrepreneurs with their exploring gaze, the curious, fresh-faced PhD students with hope in their eyes, the battle-proven healthcare staff in need of some sleep, the seasoned postdocs dwelling on what to do with their life, the slightly misplaced healthcare administrators, the well-dressed venture people — and scurrying in the periphery, the busy marketing people with flushing cheeks who are struggling to get their trade show displays ready.

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All the people that come and go …

I’m cleaning my address book from obsolete contacts (meaning that I remove people who once were prioritised in my professional life so that I clearer can see my current prioritisations and make sure I have the contact details that I need). While I’m on it, I’m checking through my LinkedIn contacts and some Excel files with lists of people strewn around my hard disk.

A Beatles verse comes to mind:

Penny Lane there is a barber showing photographs
Of every head he’s had the pleasure to know.
And all the people that come and go
Stop and say “Hello”.

We’re not ships passing in the night anymore – we’re part of a global fleet swarming around each other like flocks of jackdaws.

 

A reflection on country music

I think this song and video demonstrates what I see as the artistic nature of country music: on the surface, it may seem stereotype and sentimental to those who consider themselves having a more sophisticated taste. But have a look at how the lyrics often dig into the most painful shortcomings of ordinary people, who are trying to just lead their lifes and make sense out of it all. Classic examples are ”Sunday Morning Coming Down” by Kristofferson or ”A boy named Sue” by Cash.

And the musicianship is always top notch. In contrast to contemporary pop music, you can’t make it in Nashville with a voice that needs autotune.

Regarding style in popular science

After reading the unusually well-written prose of the science blog Espresso Science, I made the following reflection:

pexels-photo-102100Producing readable copy with no apparent style always works.

Being the nimble wordsmith, skilfully forging exquisite prose may very occasionally work wonders and give your message extra oomph. But most likely, stuffing the text full of various style elements from the book of rhetoric will make the reader’s mind wander and lead it astray in a wondrous forest of daydreaming, far from the sunlit pastures of the actual content.

What we really should aim for as writers, is well-crafted texts with just a pinch of deliberate style to create a personal voice.

BRIC, University of Copenhagen, 8 February, 2018

Hi guys,

Thanks for a great day in Copenhagen in the room where I could overlook the lab where I did the lab work for my Master’s thesis.

Below, you will find the lecture slides in pdf format as well as a motley but useful collection of links.

Feel free to get in touch if you’re preparing a talk or have questions about your communication strategy. Good luck with your studies, research, networking, and communication!

O.

olle@bergman.com
se.linkedin.com/in/ollebergman/en
@torbern

My slides

2018-02-08_Copenhagen

A beta version of a new online document

A recent piece by yours truly

Communication of Science: Out with the old and in with the new!

LinkedIn

Rhetoric

Useful stuff

Books on scientific peer-to-peer communication

Crastina

I currently put a lot of effort in Crastina—a networking platform for the exchange of knowledge, skills, experience, and opinion regarding scientific communication and science dissemination. The primary target group is early career scientists, but here you can find stuff which is useful for everybody with an interest in communication. (The name comes from Scientia Crastina, Latin for ‘The Science of Tomorrow’)

There are several ways to engage in the Crastina network activities – please get in touch if you’re interested.

The Beaver stream, close to my house in Eskilstuna, February 2018.
[https://www.instagram.com/generalblom]

The Messenger

Actually, everything was great.

All of his cousins, whom he held very dear but rarely saw, were there, as well as his three siblings. In this clamorous room, the presence of three generations of family members had inspired his uncle, aunt and father to give the most eloquent, heartfelt and hilarious speeches, and his sister and two of his cousins had improvised a musical performance. The treats of the smörgåsbord were delicious — especially the smoked salmon and the wild boar ham.

But now he felt stuffed and sleepy and the heat from the fireplace and the noise from the conversation made him lightheaded. Too many people talking, too many things going on. When he glanced at the big panorama window and saw the frozen lake and the fir trees heavy with snow he felt like being alone for a while, stepping into the silence of the forest and breathing the cold air.

So he just slipped away from the table as quietly he could and walked downstairs.

In the kitchen, he was surprised to see his grandmother. She was sitting at the table, doing a crossword.
“Here’s one for you, my blue-eyed boy!” she said without looking at him. “‘Where the hammer struck 732’, eight letters, ‘R’ and ‘S’ at the end.”
”Poitiers!” he said. “The battle of Poitiers in 732. The Hammer is Charles Martel, the ruler of the Franks.”

“Excellent, you are always so dependable when it comes to the nitty gritty of history.”
She met his eyes and smiled.
”Lovely but noisy — that’s our family,” she said. ”You and me are alike — we need to be alone for a minute to clear our heads from all the chattering and mingling. Are you going out?”.

”Yes, I thought I’d follow the path to Sjölund’s house for a couple of hundred meters and just say hello to the trees,” he said.

”Very well, then I have a suggestion for you. Why don’t you climb the Korpberget Hill and go down the slope to the south? There’s a chance that there is someone down at the little marsh in the creek who has a message for you. And when you come back, I will feed you tea and oranges that come all the way from China.”

He had always loved these little challenges from his grandmother. Ever since they were children, she had organised little games for him and his cousins — treasure hunts, quizzes, little happenings. But this situation puzzled him; it was simply not possible for her these days to walk through this rough forest terrain in twenty centimetres of snow. But on the other hand, there were plenty of able-bodied cousins who could have helped her.

He nodded at her in silence, went out into the hall and got dressed. Outside the house, he avoided the path and went straight out into the snow in the direction of the highest point of Korpberget Hill (“Raven Hill’). The sun was slowly setting, but he didn’t let it bother him while he made a track in the glittering snow with his boots. He felt embraced by the freedom and friendliness of it all: the open, spacious forest hall of pine trunks around him, the unbroken silence, the golden evening light being splashed over the snow and and the stingingly cold, dry air.

At the top of Korpberget he spotted two ravens and heard their lonesome cawing. Odin’s birds, perpetually studying the joy and misery, triumphs and misfortunes of the human race.

He took the slope to the south in long strides — stumbling, sliding and feeling exhilarated by the sharp cold of the snow that hit his face and his neck. After a final somersault at the bottom of the slope he sat for a while and took in his surroundings. The vegetation was thicker here with grave, dark spruce trees dragging their lower branches on the ground. The snow on the ground was punctured everywhere by scrawny bilberry sprigs which held a defiant promise of a distant spring. Still he couldn’t see any signs in the snow of human activity, only the criss-crossing tracks from hares and roe deers.

He got to his feet, brushed the snow off his clothes, took a few steps on the soft, boggy ground; he was apparently at the edge of the little marsh his grandmother had described. And then he stopped in his tracks and stood frozen.

Not more than twenty steps from him was a moose, apparently a bull — tall, slender, formidable.

The creature held still, the man held still and the notion of time seemed to evaporate in the hastily darkening sky and seep down into the half-frozen marsh. A minute passed, two minutes, an hour — a thousand years …

He felt no threat or hostility from the large beast, just some slightly distracted curiosity. The situation was oddly familiar — like the two of them had had similar encounters again and again since … a very long time ago.

One Swedish word crossed his mind and it felt oddly right to put an end to this moment by uttering it. “Hedenhös!” he said. “Time immemorial!”

The moose gave him a final glance and turned around. It took a few slow steps and then fell into an unhurried trot between the spruce trees — light and agile as a ballet dancer with the snow splashing from its legs.

Later, when he had taken off his outdoor clothes and entered the kitchen he felt his cheeks glowing in the damp, warm kitchen air. His grandmother greeted him with a telling smile as he sat down at the table.

“So who did you meet, my blue-eyed son?” she said.
“Someone who brought me a message,” he said. “To help me answer questions like ‘What should I do?’, ‘What is expected of me?’, ‘Where are we now?’”

She nodded: “The moment you know, you know you know. He has always been there, since I was a little girl, bringing me those messages. And he will be there when I’m gone — it’s a very reassuring thought.”

They sat in silence. The room had become dark. On the floor above, the noise went on. Finally, he rose to go upstairs again.

“The Messenger knows,” he said.
”The Messenger knows, my blue-eyed son,” his grandmother said.

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