Learning from journalists, writing effective news and blog updates
Science & tech people often have a hard time getting to the point. Instead of focussing on the main messages, they tend to get lost among the details of their subject. In this online workshop, the participants learn how to write a short news piece, using the inverted pyramid technique from journalism.
Ethos, Pathos, Logos
– the triad of persuasion
Convincing your audience, following three different strategies
Aristotle defined the triad of ethos, pathos, logos in the 4th century BC, and ever since it has been a model to prepare and analyze convincing communication.
Power Tool #5:
Preparing an elevator pitch
and putting it to good use
Preparing a 100-word text which sums up what you do and why it is important
As a script, it can lay the foundation for a spoken elevator pitch. It is also useful as e.g. a bio or a LinkedIn summary.
Power Tool #6:
Your online, interactive CV