I read this line by Sylvia Plath, and felt that I had to disagree:
”I shut my eyes and all the world drops dead;
I lift my eyes and all is born again.”
It’s a wonder of a healthy brain – i.e. a brain which is neither affected by illness or stress, nor under the influence of drugs – to maintain a coherent view of the outside world without breaks in the timeline. When we close our eyes, we keep getting input from our other senses, and it all makes sense.
What Plath describes is more like the experience described by my son when he had one of his longer epileptic abscence seizures: ”It felt like being dead,” he said. A reminder that we should all value our sanity and a proper physiological function of the CNS.
A preparation guide for the PCAP Workshop on February 8, 2018
Hello! I’m your workshop leader Olle Bergman, and here are some notes which will help you get the most out of our day together.
Please note that this is more of an intellectual than a practical preparation – I will start my lecture from page 1 of the story, and there will be time to develop the pitches and LI pages further during the workshop. However, I strongly recommend you to take some time to go through the material and write a first draft; I can assure you that the result will be very useful for you!
Part 1: The elevator pitch — the art of convincing the world in 60 seconds
Wikipedia: “An elevator pitch, elevator speech or elevator statement is a short summary used to quickly and simply define a process, product, service, organization, or event and its value proposition.”
In our context, the elevator pitch should be a brief summary of your research or work and its value, presented in a way that is not only short and precise but also interesting! No matter if you’re an early career scientist, a young entrepreneur or a junior policymaker: an effective elevator pitch can make things happen faster in your professional life.
Here’s the process:
- Pick the right content
- Shape some convincing messages
- Choose the right wording
- Make your pitch punchy and memorable
We will explore this process together. But we will also talk about communication in general and some of my favourite topics, e.g. PowerPoint design and rhetoric.
Laying the groundwork for the elevator pitch
To prepare a personal elevator pitch, you can proceed in many different ways. Feel free to find your own style and format, as long as it’s not longer than 60 seconds. I invite you to be bold and original—you’re in a safe environment, and now is the time to experiment and try out stuff.
Below is a protocol you can follow. It is based upon a suggestion from Carmine Gallo’s book The Presentation Secrets of Steve Jobs. (Yes, the video is very American in its style – some would say cheesy – but the main messages are just classical rhetoric in new drag.)
Jot down replies to the following questions. Be spontaneous and don’t think too much about the end result.
- What do you do as a scientist?
- What problem(s) do you solve?
- How is your research different?
- Why should I care?
Perform a word count. Now your task is to reduce the amount of text to 90–100 words, including spaces. As you will soon discover, this step is the tough one. But you will come out at the other end with something really useful. (And during the workshop, your colleagues will help you make it even better!)
Now, try out your elevator pitch by reading it out loud. Does it sound OK? Use your stopwatch and time it.
Examples from the Web
“Do you know that 32 million Americans are taking statins for their high cholesterol? While statins have been shown to improve the heart function by reducing blood cholesterol levels, one of the major side effects associated with long-term use of statin is the development of muscle pain.
My research focuses separating the cellular pathways leading to the beneficial effects and muscle toxicity mediated by statins in order to identify new drug molecule(s) that only activate the pathway good for the heart. Using various cell-based assays, we have identified a drug combination that mimics the good effects of statins but are devoid of the muscle toxicity associated with their used.”
“Using advanced cheminformatics and computational drug design methods, I try to find compounds that can help us understand the function of a group of proteins called orphan G protein-coupled receptors (oGPCRs).
If you walk into any pharmacy, there is always around 30% chance you will order a drug targeting one of the already known GPCRs. However, we know little about the orphan GPCRs except for the fact that they are present in our body in e.g. the brain, the liver, and the heart, but not much knowledge about what endogenously potentiates their action!
Understanding this fascinating puzzle, will help us better comprehend our own physiology and potentially also cure related diseases such as Alzheimer’s, cancer and depression.”
“I am a Penn neuroscience graduate student. I studied predictive time series analysis as an undergrad at Yale and have a general interest in functional connectivity. With Geoff Aguirre, I am testing in fMRI data if blindness alters resting brain connectivity between visual and language regions.”
Part 2: LinkedIn–getting a decent page
The compulsory part of the preparations here is simple: just make sure you have registered a LinkedIn account.
But if you’re eager to get going, here’s a checklist for your first work with the LI profile
Step 1. Get a professionally looking photo.
This means it should be taken by someone who understands what a shallow
depth of field is, and who uses a portrait lens costing at least € 300. No funny FB photos or blurry snapshots, please.
Step 2. Write a headline.
Use the 120 characters wisely to describe who you are to your desired target
Step 3. Write a summary
Make this brief and very focused; my suggestion is to use less than 400
characters. Of course, your elevator pitch will be a great starting point here!
4A. Go crazy and fill your page with lots of interesting stuff about
you. (Recommended if you want to use your LI profile to show how great you are.)
4B. Compile carefully selected material to create a professional
persona (Recommended if you’re looking for a new job or position in a certain field.)
What you present on your LinkedIn page should be based on your personal
communication strategy. Some people want to appear as renaissance persons,
others want to appear as very goal-oriented.
5. Start asking trusted friends and colleagues to write Recommendations.
Part 3: Please send me a question
Jot down a question that has to do with science, communication and career and send them to me at firstname.lastname@example.org. I will try to address as many questions as I can during the workshop!
Looking forward to seeing you in Copenhagen soon!
+46 70 888 55 41
Thank you for a great day in Copenhagen! Below you will find a pdf with the lecture slides as well as a motley but useful collection of links .
Feel free to get in touch if you’re preparing a talk or have questions about your communication strategy. I strongly recommend liking the Crastina Facebook Page (read more below) as it offers a lot of interesting links about communications in science.
Good luck with your studies, research, networking and communication!
- Getting started with LinkedIn
- Your LinkedIn headline – a nice little video
- Your Linkedin headline – some tips
- The Diana YK Chan headline method – 3+1
- Tips for your academic LinkedIn profile
- Ditto from NatureJobs (a bit old, though)
- How to succeed in interviews
- Better Posters
- My favourite presentation by Hans Rosling
- The inverted pyramid
- Short BBC tutorial on how to write a newspaper report
Some Twitter tips
Download it here. Then use the search function to find some influencers in your field or hashtags related to your research subject. Start following 10–20 twitterers and extend your network slowly. Systematically remove those who are uninteresting, annoying or publishing too much. There is no point in following hundreds of people if you don’t want to become a specialised information traffic controller or influencer, alternatively work as a journalist or communication officer.
Tweeting during conferences
Mr Scicomm = Kirk Englehardt
If you want a starting point for general science communication (hashtag #scicomm) your man is Kirk Englehardt from University of Tennessee at Chattanooga. He knows what is going on, and presents summaries like this every week!
I currently put a lot of effort in Crastina—a networking platform for the exchange of knowledge, skills, experience and opinion regarding scientific communication and science dissemination. The primary target group is early career scientists, but here you can find stuff which is useful for everybody with an interest for communication. (The name comes from Scientia Crastina, Latin for ‘The Science of Tomorrow’)
There are several ways to engage in the Crastina network activities.
Hej & tack för bra engagemang!
1. Mejla gärna frågor, kommentarer och reflektioner!
Som ni kan se ligger denna återkoppling på Scientia Crastina – en webbplattform för ”early career scientists” som är intresserade av kommunikation. Börja gärna på startsidan och surfa runt och skriv gärna en kommentar om ni hittar något som väcker ert intresse. Vi är idel öra när det gäller önskemål och förlag på förbättringar.
Lycka till med era projekt och ta fasta på vad Amgen Scholars-studenten Leonidas Georgiou skrev i ett mejl till mig:
»En fin liten bok, och mycket effektiv. Ett noggrant och elegant genomfört verk, i genren populariserat vetande med substans … en bok som bör finnas i varje hem och bibliotek.« Tidningen Kulturen
»En liten rolig bok för alla oss som tycker att det är intressant med ords ursprung.« Allehanda
»En sådan här bok är en guldgruva för den som vill kunna använda uttryck och talesätt på rätt sätt och i rätt sammanhang. Jag hoppas att den blir läst och använd av många inte minst i svenskundervisningen. Boken borde finnas varje skolbibliotek.« Bloggen Bokparet
»Både lättsam och vederhäftig … de bibliska och andra orden är originellt valda och förklarade, vilket förstärks av de infogade illustrationerna… många intressanta reflexioner.« Tidskriften Kristen Fostran
”Visste du att man citerar Bibeln när man säger då det begav sig eller göra sig ett namn? Eller att uttrycket kreti och pleti kommer från en beskrivning av den sägenomspunne kung Davids livvakter? Våra förfäders flitiga bibelläsande har satt otaliga avtryck i vårt vardagsspråk.
Olle Bergman följer sin vinnande formel från böckerna Krigiska ord och Kulinariska ord och fortsätter utforska gränsområdet mellan historia och språkvetenskap. Med både bildning och humor förklarar hur bibliska ord och uttryck såsom talang, mackapär och dra vid näsan har fått fäste i svenskan.”