Module #1. General communication skills for science & tech people
Drawing up a “Grand Unified Theory of communication” for scientists and engineers, and demonstrating how it can be applied.
Time: 30–120 minutes
Venue: lecture hall or seminar room
In this seminar, I give an introduction to a modern approach to communication – rooted in rhetorical tradition and using proven digital tools. I demonstrate how this mindset can be applied to writing, public speaking and the design of scientific illustrations and posters.
- Communication in general—five principles.
- Some dishes from the smorgasbord of rhetoric.
- Inverted pyramid style writing—an introduction.
- Public speaking: preparations, dealing with nervousness, delivery.
- PowerPoint: planning the slide deck and the delivery, designing the slides.
- Information design–notes on timelines, graphs etc.
- Research posters: a billboard, not a wall newspaper
Comment: I am a firm believer that there are principles, strategies and tools of communication which are universal. In my eyes, the Greek and the Romans already nailed it 2 000 years ago when they developed the art of rhetoric. Therefore, anyone who wants to be an effective communicator in one domain, e.g., science and technology, can learn a lot from other fields—especially those which are specialised in the communication process per se, e.g. journalism, PR and advertising.