A glimpse from a non-rationalist world

During my talk for a group from a faith-based organisation I do what I always do: I claim that LOGOS (fact and logic) is the only legitimate way to persuade other people. It may be true that ETHOS (the sender’s trustworthiness) can help us assess the credibility of the source, but people making rational decisions should try to steer away from PATHOS.

While saying this, I note that the group leader squirms in her seat. It is apparent that she doesn’t agree. I choose to not go further down this path and continue talking about the five Ws or something. Yet, I am a bit fascinated that I am apparently visiting a place where rationalism may be questioned. In my life as a communicator, this is really rare.

Bringing stuff alive

The team behind Annual Biologics Symposium sent a call for speakers for a symposium in March 2016.

We’re looking for speakers who can help bring this theme alive by presenting insightful, informed and thought-provoking scientific content.

I like this sentence, especially the ”bring alive” part. That’s actually what communication is all about – to make the stuff which is rustling around in my brain rustle around in your brain as well.

One manifestation of life [instagram.com/generalblom/]

One manifestation of life [instagram.com/generalblom/]